Roosevelt Row is the core of a vibrant arts uprising in Phoenix. It stretches from 7th Avenue to 16th Street, and I-10 to Fillmore Street. Its population swells to as many as 20,000 once per month as folks flock to the self-guided First Friday Art Walk, now the largest monthly art walk in the country. But Roosevelt Row is more than a good time on a Friday night. Businesses operate here every day of the week and have turned this neighborhood into the epicenter of urban cool.